Necati Ateş in Action For Galatasaray. Image Courtesy Of: https://alchetron.com/Necati-Ates-145199-W
The other day a friend sent me a picture of himself with Turkish football star Necati Ateş. In and of itself, this small “event” is not very significant; a friend had a random interaction with a famous footballer in a restaurant—itself a democratic space since everyone has to eat. Yet, for me, it was indicative of the fact that extremely wealthy celebrities, like footballers, do not have to be distant from the very people that support them: the average fan. I was moved especially by Mr. Ateş’s smile; he seemed genuinely happy to be in a photo with my friends. For me a simple picture—while maybe not telling one thousand words—did show that 1) celebrities can be accessible and 2) that celebrities can also be normal people. That this kind of interaction took place in Turkey is not insignificant.
Some Beautiful People in a Beautiful Picture. Mr. Ateş is Pictured Third From the Left (In the Middle, So To Speak). Image Courtesy of E.C.
The extreme capitalism of the United States is based upon a belief in the supremacy of the individual; in advanced industrial capitalist societies the individual is effectively subordinate to the system. As an American-born kid growing up in Turkey I was often asked if I saw famous people on a daily basis. Of course I didn’t, I lived in Providence, Rhode Island (a beautiful city yet hardly a destination for A-List celebrities). And even if I lived in New York City or Los Angeles, celebrities—in the United States—often frequent such exclusive places that a normal, middle class citizen would be unlikely to even interact with such people. The country is simply too big (and too stratified) to be conducive to such interactions. But in Turkey it is different—the country is smaller, and people are—generally—more ready to interact with their community than people in the United States. And that is one reason that Turkey is such a warm and inviting country.
Mr. Ateş seems to show, in this small interaction, that there can be a place for humanist interaction in societies that are negotiating the relationship between capitalism and “extreme” capitalism. In the United States, it is difficult to get the autograph—let alone a picture—of a star athlete. This difficulty is exacerbated by the fact that often-times athletes (and celebrities) come to believe (due to encouragement from the culture industry) that they are somehow “above” normal society—Beyonce’s self-beatification during the Grammys is a good example of this process.
The Beatification of Beyonce; Celebrities as Above the People. Image Courtesy Of: http://www.huffingtonpost.com/entry/beyonce-grammy-goddess_us_58a203d0e4b0ab2d2b17d4ce
Similarly, some athletes completely disregard the people that support them. NBA star Steph Curry’s comments regarding Donald Trump are an example of this process. After the CEO of the sportswear company Under Armour called President Donald Trump “An Asset to this country [the USA]”, Steph Curry (who is himself sponsored by Under Armour), said “I agree with that description if you remove the ‘et’”. While I would not go so far as conservative commentators who called for Under Armour to “rip up” their agreement with Mr. Curry, I would say that Mr. Curry’s comments are ill-informed; he evidently did not realize that many normal people—including parts of the middle classes in the United States—indeed voted for Mr. Trump precisely because they felt forgotten by mainstream America’s celebrity culture. It is a process that has characterized the neo-liberal era in the United States; even in 2000 a University of Wisconsin sociologist noted how ignoring middle-America was problematic. Evidently, no one listened.
Steph Curry In Action for the NBA’s Golden State Warriors. Image Courtesy Of: http://clutchpoints.com/steph-curry-deflects-question-about-kevin-durants-comments-about-his-defense/
A society divided between rich and poor cannot sustain itself and, sadly, celebrities are perpetuating this divide in the United States currently. While I agree that sports stars should speak their mind (since they are a large part of the public sphere), they should do so in an informed way. By succumbing to blind ideology, they send the wrong message to their fans. Mr. Curry would have been better off taking Dwayne “The Rock” Johnson’s path, who attempted to bridge the gap in American society rather than widen it further. In so doing, Mr. Johnson showed that he is more in tune with his society than Mr. Curry and—coming from a celebrity—this is something to be commended. Money, and the search for it, need not distance us from our own humanity. Unfortunately, extreme capitalism in the United States tends to glorify the celebrity. I appreciate Mr. Ateş’s actions for showing a side of Turkey that current news stories tend to miss: it is a beautiful country with extremely kind people, struggling to stand up to the ravaging forces of extreme neoliberal capitalism. If only more American celebrities could recognize the dangers of their own disconnectedness from wider society.