The media has a unique power to shape our perceptions of the world, and even our perceptions of our own selves (Kellner, 2015). That’s why it shouldn’t come as a surprise that American sports media giant ESPN should use the occasion of the World Series Champion Chicago Cubs’ visit to the White House to send political messages. The baseball team’s trip to the White House on 16 January 2017 was, as ESPN noted, the final official event of Barack Obama’s presidency.
Another Day, Another Jersey For Mr. Obama. Image Courtesy Of: http://www.espn.com/mlb/story/_/id/18488717/president-obama-celebrates-world-series-champion-chicago-cubs
In a way, it is fitting that the holder of the world’s most powerful job should end his tenure by presiding over an event dedicated to sports since it shows the continual importance of sport to modern society. In President Obama’s words (the full event can be seen here): “Sports has changed attitudes and culture in ways that seem subtle but ultimately made us think differently about ourselves and who we are. … Sports has a way of changing hearts in a way politics or business doesn’t”. Perhaps that is true, and President Obama showed how much he believed it to be true when he visited Cuba in the midst of a historic rapprochement. But if we take Mr. Obama’s words in another direction—and note that sport is itself a business and rarely separate from politics—then I am left wondering…can sport, if connected to both business and politics, truly change hearts in the manner that Mr. Obama believes?
From ESPN’s perspective, judging by their reporting on this event, sport is clearly seen as a tool in order to send a political message and is—therefore—not independent of either business or politics; in this respect the United States is no different from Turkey. Even Mr. Obama saw a chance to use the event to his benefit, astutely opening the event with the multilayered line “they said this day would never come”, which could refer either to the Cubs’ long-awaited championship, his presidency, or its imminent end. His triple entendre, so to speak, is a tribute to Mr. Obama’s oratory skills that have enabled him to become a revered–even “saint” like–figure in America and the world, even if I believe history will view his presidency in a less than favorable light. Since I am a fan of jerseys, however, I will present you with a selection of Mr. Obama’s collection since it is pretty substantial. Mr. Obama’s collection just goes to show that sports and politics (as well as business) are rarely independent of one another, even if the outgoing President believes that they can be separate.
November 2013: The NHL Champion Chicago Blackhawks Visit the White House. From USA Today: “the Chicago Blackhawks visited the White House for the traditional meeting with the president. As is customary, the team gave President Obama a customized jersey — this time, a road sweater with Obama’s name and the number 13, representing the year of the Blackhawks Stanley Cup victory. Image and Quote Courtesy Of: http://ftw.usatoday.com/2013/11/blackhawks-jersey-obama
A Little Bonus Coverage Of Sports And Politics In The US Media Here. The USA Today Noted That The Chicago Blackhawks Presented Mr. Obama With Three-Year Old Jersey (One Above). In Response, They Posted The Above Picture With the Caption: “At least it’s not as bad as the time the 1972 Miami Dolphins completely misspelled the president’s name.” Of Course, The 1972 Miami Dolphins Were Not Misspelling Mr. Obama’s Name, They Were Celebrating Their Undefeated 1972 Season; The Comment Represents A Small Shaming Of The Team For Not Presenting An “Obama” Jersey. Critical Readings Of The Media Are Necessary. Image and Quote Courtesy Of: http://ftw.usatoday.com/2013/11/blackhawks-jersey-obama
April 2013: The University of Alabama (American) Football Team Visit the White House. From USA Today: “The University of Alabama Crimson Tide, college football champions for the third time in four years, presented the president with one more jersey — as well as a helmet and football — during a White House ceremony Monday, adding to an ever-expanding list of presidential gifts.” Image and Quote Courtesy Of: http://www.usatoday.com/story/news/politics/2013/04/15/obama-alabama-jersey-gifts-national-archives/2084645/
April 2015. NFL Champion New England Patriots Visit The White House. Note The Political Tensions Inherent In This Comment By Mr. Obama: “‘I usually tell a bunch of jokes at these events, but with the Patriots in town, I was worried that 11 out of 12 of them would fall flat,’ Obama quipped, referencing the Deflategate saga.” The main protagonist of the “deflategate” controversy was New England Patriots Quarterback Tom Brady, a Prominent Republican Who Did Not Attend This Ceremony. Image And Quote Courtesy Of: https://www.bostonglobe.com/sports/2015/04/23/patriots-minus-tom-brady-set-for-white-house-visit/ozlYSf3PvGBiSPdsRF9lvJ/story.html
Bonus! Just Because Its an Amusing Picture. Image Courtesy Of: http://www.bostonherald.com/sports/patriots_nfl/the_blitz/2015/04/obama_jokes_about_deflategate_as_white_house_salutes_patriots
May 2016. College Basketball Champions Villanova University Visit the White House. Mr. Obama Doesn’t Seem Too Pleased; Perhaps He Prefers Un-Framed Jerseys. From rollcall.com: Barack Obama showed his love of college basketball one last time as president by welcoming this year’s NCAA champion Villanova Wildcats to the White House.” Image and Quote Courtesy Of: http://www.rollcall.com/news/hoh/villanova-basketball-fan-ncaa-obama-president
April 2015. Mr. President Doesn’t Look Too Pleased, Perhaps Because It Means He Will Need a Bigger Closet. College Basketball Champions Ohio State University Visit the White House. Image Courtesy Of: http://www.gettyimages.com/event/obama-welcomes-national-champion-ohio-state-university-buckeyes-to-white-house-549283835?#president-barack-obama-receives-a-team-jersey-as-he-hosts-the-ohio-picture-id470461360
August 2010. The NFL Champion New Orleans Saints Visit The White House. Post Hurricane Katrina, President Obama Sends a Political Message. From CBS News: “’I’m a Bears fan, I’m not going to lie, but this was a big win for the country – not just New Orleans’ the president said. He noted that after Hurricane Katrina the Saints had to play an entire season on the road because their home stadium, the Superdome, was ruined in the storm”. Image And Quote Courtesy Of: http://newyork.cbslocal.com/2010/08/09/obama-welcomes-saints-to-white-house/
January 2013. The NBA Champion Miami Heat Visit the White House and Mr. Obama Is More Enthused Alongside Lebron James. Image Courtesy Of: http://thatsenuff.com/2013/01/29/mama-i-made-it-heat-visit-the-white-house/
February 2016. NBA Champion Golden State Warriors Visit the White House. Interestingly, Mr. Obama Managed a Near Carbon Copy of His January 2013 Smile. Image Courtesy Of: http://abc7news.com/sports/warriors-honored-by-obama-at-the-white-house/1186562/
October 2015. The FIFA Women’s World Cup Winning US Women’s National Soccer Team Visits the White House. Note the Amazing Design Of the Numbering, Hats Off To Nike. From npr.org: “This team taught all of America’s children that ‘playing like a girl’ means you’re a badass,” he [Mr. Obama] said. Image and Quote Courtesy Of: http://www.npr.org/sections/thetwo-way/2015/10/27/452260571/obama-to-u-s-womens-soccer-team-playing-like-a-girl-means-youre-a-badass
For Those Interested in Mr. Obama’s Connection to Football, Please Check Out Sports Illustrated’s Article. It Includes This Amazing Image From 2009, when Brazilian President Lula Presented the American President With a Brazil Jersey. Judging By Mr. Obama’s Reaction, It Just Isn’t The Same as Receiving an American Jersey. Image courtesy of: http://www.si.com/planet-futbol/photo/2017/01/19/president-barack-obama-soccer-mls-usmnt-uswnt-world-cup