These humorous words belong to Swiss star Xherdan Shaqiri complaining about Puma’s Switzerland kit; an unprecedented four shirts were ripped during the Swiss side’s draw with France. Puma claim that the error stems from a batch of material where “yarns had been damaged during the production process, leading to a weakening in the final garment.” Later, it came out that the damaged shirts had actually been made for Puma in Turkey by the Istanbul based company Milteks. The company’s president Kemal Bilgingüllüoğlu said it was possible that the shirts were exposed to extreme heat when the name and number sets were applied by heat press. Mr. Bilgingüllüoğlu said he had no knowledge of where the name and number sets were applied. Seeing as how nine of the twenty-four teams participating in Euro 2016 had their shirts made by Milteks, such an error is alarming and raises other questions about industrial production in Turkey.
Turkish president Recep Tayyip Erdogan is keen to promote Turkey as a rising power in the world, as well as a sound destination for foreign investment. Even though some commentators question whether Turkey’s rise may be coming to an end, the country is still a destination for Foreign Direct Investment (FDI). Despite such figures, however, inflation remains dangerously high and industrial output is down. These trends–coupled with growing instability in the region—should be of concern to Turkish politicians.
I have written about the extreme capitalism enveloping Turkey, characterized by large construction projects throughout the country. But construction alone cannot provide long-term economic development; production must also increase. Unfortunately, Turkey does not produce large-scale industrial goods for export. And now, as Euro 2016 has shown, the country cannot even produce a polyester football shirt. A simple football shirt may not seem like an economic bell-weather in most cases, but in this instance it does provide an interesting example through which to begin thinking about the future of the Turkish economy.