On May 8th a court in Turkey decided to halt the new “Passolig” system “to avoid consumers being treated unjustly” according to a report in the Hurriyet Daily News. The new system had come into effect almost a month ago on April 15 and heralded an end to traditional paper tickets sold at ticket offices. Anyone who wanted to attend a match in either of Turkey’s top two divisions—the Spor Toto Super Lig and PTT First Division—had to get a card. At the time I was aghast. Having gone to many matches internationally I immediately thought of those like me—how would any foreign football fans get tickets?
The courts should be commended for making a decision that promotes both the health of Turkish civil society and Turkish democracy, not to mention Turkish football as a whole! After implementation the system led to drastically reduced attendances for Spor Toto Super Lig games. In fact, just one (1!) fan of Eskisehirspor acquired one of the new cards. Even when some clubs lowered ticket prices to just 1 Turkish Lira (0.47 USD, 0.35 EUR, 0.27 GBP) it failed to spark interest in the cards. This is mainly because in order to obtain the Passolig card it means providing a picture and personal information—which is written on the back. The card is basically a combination of an ID card and bank card (issued by MasterCard). The rather optimistic reasoning behind the need for personal information can be read as a poor attempt to justify the most blatant of moves to full-on Industrial Football:
PASSOLİG Card not only allows fans to safely enter stadiums without waiting in queues, but it also provides clubs a chance to know more about their fans and create new sources of income. Moreover, this card presents its users a wide range of shopping options with its widespread contracted merchants. Its personalized campaigns will both enrich and facilitate user’s lives.
PASSOLİG Credit Card, along with PASSOLİG Debit Card and PASSOLİG Cüzdan Pre-paid Card, are designed to meet all your needs.
Of course, the football fans saw through this. The desire for personal information is not to create better understanding of consumers and their desires, it is more to curtail the actions of fans that the government sees as a subversive element. Over forty supporter groups signed a declaration saying “The e-ticket system does not only demote the concept of supporters to a customer, but it also files all our private data. The system aims to prevent supporters from organizing and is designed to demolish stadium culture and supporter identity.” One look at all the promotions available to Passolig card holders would support the idea that supporters are being relegated to the role of consumer and consumer alone. For now, the court’s decision is a small victory over the pervasive forces of Industrial Football. But that is not the only victory.
The simple fact that an NGO—the Supporters Rights Solidarity Center (Taraf-Der)—successfully applied to the consumers’ court is in itself a victory for Turkish civil society. Of course, when the first hearing of the case is heard September 25 we will see just how far-reaching this victory is. But it does ensure that the new season will start without the Passolig cards, and therefore certainly represents a victory.
One of the basic facets of a representative democracy (like Turkey) is respect for NGOs that represent the people—one need only look at the victories of the NAACP in the United States to understand this. This is the reason that this court decision should be heralded, especially if it leads to substantial changes in the Passolig card system next fall. While it is extremely difficult to predict how things will play out in the ever changing and extremely complicated halls of the Turkish justice system, I feel that the ultimate outcome of this case will provide a bellwether for the state of—and health of—Turkey’s democracy going forward. As Turkish football is an extremely profitable sector in the Turkish economy I hope that the judges treat this case with the importance it deserves.
Note: The statistics posted below are from Sendika.org, a socialist website that—in their own words—aims to “say hello to the proletariat and row against the neo-liberal tide”. With the disclaimer about the website’s politics out of the way, please see how the Passolig card system effected attendances for a few matches in its first weekend, the 30th week of the Turkish Spor Toto Superleague season. Personally I take these numbers with grain of salt, but they still give a good idea of the situation:
Attendance for the previous home match against Elazigspor: 23.550
Attendance for the previous home match against Eskisehirspor: 2,500
Attendance for the previous home match against Kasimpasaspor: 8,000
Attendance for the previous home match against Galatasaray: 23,500
Attendance for the previous home derby against Galatasaray: 77,512
The stands at the Istanbul Ataturk Stadium were left empty during Besiktas’ match with city rivals Kasimpasaspor:
Image Courtesy of: http://www.hurriyetdailynews.com/court-halts-controversial-football-e-ticketing-plan.aspx?pageID=238&nID=66193&NewsCatID=362
Just 285 Passolig owners made the trip to watch Kayseri Erciyesspor face Trabzonspor at the Kadir Has Stadium in Kayseri. Along with 2000 season ticket holders (exempt from the Passolig Card system), it meant just 2,285 fans were in attendance.
Image Courtesy of: http://www.posta.com.tr/spor/HaberDetay/-Passolig–basladi-tribunler-bos-kaldi-.htm?ArticleID=224823